Why Loyalty programs are so

 Important in todays market 

When you look at your average customer today you will find that they are more informed and demanding in regards to quality of goods and services. In addition to this, today's customer wants to be recognized and appreciated for their patronage.

So as a business how can you respond?

The response lies in the need to design and implement a loyalty program that recognises and rewards your customers. Rewards programs today are highly accepted by customers with 80 - 90% of individuals in some kind of loyalty or rewards program.

A well designed and applied loyalty program can play a significant role in

Acquiring New Customers
Growing your business means finding new ways to reach out to potential customers in a way that distinguishes your business from others. A loyalty program can help you attract and also recognise a new customer, and apply the right strategies to make them return time and time again.

Customer recognition

One of the biggest benefits of a loyalty program is that at the point of sale your staff are able to idenity the customer by scanning their card. This enables them to address the customer by name and also view the customer profile in terms of sales history and other details. This then provides further information to staff which will assist them to provide a personalised service to the customer including opportunities to upsell and cross sell related products.

Keeping Your Competition at bay
A rewards program including exclusive member only sales, rewards points, discounted products or services may provide you with the edge you have been needing to distinguish your business from the competition.

Improving Your Profitability
Most people know or have heard about the 80 20 rule. This rules states that for many businesses 80 percent of your business comes from 20 percent of your customers. What a loyalty and rewards program provides is the ability to identify and then reward these customers to ensure they stay as your customers and that they purchase more goods and services.

Any business that is able to store data on customers address, email, phone and then track their contribution to the business and spending behaviours is going to be positioned to boost sales. This customer profile provides your business with the power to create low cost targeted marketing campaigns directed towards loyal customers

So how do you implement a loyalty program?

The most important aspect of loyalty program implementation is the ability to have the program fully integrated into your point of sale solution. Many loyalty programs work seperate to the point of sale process which creates an administration night mare.

What you need in your point of sale system (POS) is the ability to

Store customer profiles information: The customer profile including contact details, email, phone and also notes and customer attributes is very important to assist targeted marketing campaigns 

Produce a customer loyalty card that includes a barcode: This enables your staff to quickly scan the card which will bring up the customer information your staff can then use to personalise the service

 Set the point earned and point required for each product: Each products has different margin levels so it is important that for each product you can set the number of points a customer earns on purchasing a certain product and how much they require to purchase that product. This ensure that you maintain your margins and profiltability. Without this feature a loyalty program can become very expensive. This approach also allows empowers you to encrouage your customer loyalty and rewards members to purchase products with high margins

Complete a purchase with multiple payment options including the rewards program points: To implement a loyalty program it needs to be simple and easy for customers as part of the check out to pay for goods via loyalty points.

What Point of sale solution has all these features?

PBSA has worked with many retailers and understands their needs in regards to a Loyalty and rewards program and for this reason has developed an easiy to implement loyalty program as part of their powerful PBSA POS software solution.

Although the loyalty program is very powerful this is just one of the features of the software.

Introducing PBSA POS

Key Benefits:

• Get online with ease
• Open up new markets
• Boost Sales
• Market your products
• Retain your customer through a loyalty program

Key functionality:

• All the power of a full point of sale system
• Complete stock management solution
• Seamless integration with your online store
• Powerful email, fax and print campaign marketing tools
• Fully integrated customer loyalty program
• Touch screen module for restaurants and cafes

 PBSA POS is a complete Point of sale (POS) and stock management solution that also includes three important capabilities that are vital in today's market. These are:

1. The online store: PBSA POS includes a complete online store including support for specials, related products, shopping cart, credit card purchases and much more. All online sales come straight into the POS just like any other sale. Products, Stock levels and sales are all managed in the Point of Sale system.

2. Marketing tools: To grow in today's market you need tools that enable you to quickly market your products to your customers. Increase your sales by delivering targeted emails, faxes and letters to your customers. In just seconds you can query your customer database and deliver a marketing offer. Customers can be targeted based upon purchase history, date of last purchase, new customers, address demographics, customer attributes and much more.  The marketing tools are extensive and powerful.

3. Customer loyalty - Boost sales by retaining your existing customer and providing benefits that see them increasing their spend levels. Customer loyalty programs are vital in todays market place.

Get the tools to go online, manage your sales and grow your business today....

Call (03) 9014 7788 to arrange a remote demonstration.

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Click here to go the PBSA POS product page >>

The best way to understand the software is to arrange a free remote demonstration of PBSA POS.   Give us a call now on (03) 5338 8466 or email advice@pbsa.com.au